the elevator pitch

Initiate is an Ottawa-based design and creative agency whose sole focus is to produce the highest quality solutions that solve our clients' marketing needs. We pride ourselves on our craft, our attention to detail and how well we integrate with your team. Explore our world. Put your trust in us. We'll make sure you're happy you did.

what we do (or can do for you)

There isn't a one-size-fits-all formula for success. From startups just finding their feet to established companies with decades of brand history, we tailor our services and team to each project. Identifying our agency as multi-disciplinary, allows us to provide support throughout your entire corporate lifecycle and tackle various projects in different mediums each with their unique challenges.


Your visual identity impacts everything you produce. Our experience in reshaping or redesigning existing and new brands provides a foundation from which you can confidently communicate to the world.

  • Logo design
  • Stationery
  • Presentation templates
  • Brand guidelines
  • Social identity management


If it has pixels, we're all over it. We keep pace with the ever-changing digital world allowing us to innovate and create rich, vibrant and responsive experiences across various digital mediums.

  • Website design
  • Mobile-first UI
  • Video production
  • Email marketing
  • Photography


As a mainstay of marketing, we design beautiful and productive publications, collateral and large format print experiences. Our knowledge of both traditional and unique applications will push your message beyond what you think is possible.

  • Collateral
  • Reports/publications
  • Advertising
  • Direct marketing
  • Tradeshow presence

our work

Please find below a wee sample of some of the creative we produce. We're happy to show you more. Drop us a line or give us a call.

the team behind your work

Our studio is made up of creatives with differing and overlapping skill sets, personalities, likes, and dislikes. We each bring unique strengths and perspectives to every project, client, and experience. We collaborate. We share. We disagree. We regroup. We succeed. We're not afraid to be human. That's why our clients love working with us.

Michael Ball
Principal, Lead Creative
Melanie Vandergaast
Kevin Cox
Jamie Willows

Do you want to join a great team of creatives with unlimited potential? Are you passionate about your craft? Do you like to challenge yourself continuously? Do you get along with other human beings? Got a sense of humor? Yes to all...take a look to see how you might fit into our team.

where the magic happens

Our office is a modest gathering place to discuss, debate and create. It is as much for you as it is for us, so if you haven't dropped by yet, please do!


130 Terence Matthews Cres., Suite I-2
Ottawa, Ontario Canada K2M 0J1